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Sustainability index

Based on the Toluna & Harris Interactive survey carried out in February 2024 on 1,076 people for the French Ministry for Ecological Transition and Territorial Cohesion, we will weight the sustainability factor associated with our textiles as follows:

  • 18% "frugal": corresponds to an index of 1.45
  • 58% "reasoned": corresponds to an index of 1.19 (large company with no repair service, limited number of references, traceability displayed)
  • 20% "coup de coeur": corresponds to an index of 1 (no traceability, lower price)
  • 2% "compulsive": corresponds to the ultra fast-fashion index of 0.67

This gives an average garment with an average durability index of 1.16. This is the index we use to calculate the average footprint of each of the garments listed.

How is this figure calculated?

  • 1.16

To find out more about this rule in our model, run the calculation by clicking on the button below.