Personas

The personas allow us to test the simulator from every angle, and to check that it can be adapted to all the life situations of metropolitan citizens. Their presence forces us to think about all the use cases, to project ourselves into different realities, and to include these realities in our redesigns of the test path and the actions proposed at the end of it.

This page lets you navigate through the Nos Gestes Climat paths as if you were one of the profiles we've listed.

We have defined them so that they represent the diversity of the simulator's use cases- any resemblance to an existing or former person would be purely coincidental!In no way can we say that they are representative of the distribution of the French population: it is not a question of sticking to population statistics, but of finding among our ten personas at least one that represents each major and differentiating use for the simulator. We therefore varied the following for each persona:
  • Their gender: although this has no influence on the footprint, it would be surprising to have only 'female' personas
  • Their age and personal / professional situation: at least one student, one retired person, one adult at home, one working person
  • The size of their household: from 1 person to a large family
  • Where they live: urban, rural and suburban, in the north, south, plains, mountains and on an island
  • Where they live: from flats to houses, from new to old buildings
  • Means of transport: from walking to driving, from ferries to planes
  • Their diet: at least one vegan, one vegetarian, one person who eats only fish, and one red meat lover
  • Their buying habits: from second-hand to brand new, from compulsive buyers to people who buy almost nothing at all
  • The way they go on holiday: mode of transport, accommodation, there's something for everyone
  • Their hobbies: culture, sport, well-being..
To ensure that they continue to represent the diversity of the carbon footprint simulator's use cases, we edit them each time the simulator is added or modified, in accordance with the following rules:
  • Each possible answer is assigned to at least one persona
  • At least one persona does not answer the question (it is therefore assigned the default value given in the simulator).